Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail
The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence […]
Internet penetration by population in African countries: mapping opportunity
Since we’re currently working on a market entry exploration study for Village Telco in Kenya, I’ve been taking a deeper look at the spread and adoption of internet use. It struck me that the landscape is actually far more fragmented than it used to be – things have been changing so fast that gone are […]
Lies, damned lies and statistics: how mythinformation can go viral for mobile data
Mark Kaigwa‘s comment on my previous post exploring the future of cyber cafes in Kenya made me take a deeper look at the data around mobile phones, internet access and of course, extremely affordable Android based smartphones. Perhaps it was not just in the urban areas that cyber cafes were facing a challenge to their […]
