Mobile Money in South Africa: The nature of the beast by Flo Mosoane
The 2015 State Of The Industry Report (SOTIR) for Mobile Money published by GSMA, reveals a picture of a service that continues to change the landscape of financial inclusion in developing and poor countries across the globe. In December of 2015, the industry processed transactions in excess of a billion, most of which were in […]
Dignity drives purchasing decisions for South African low income consumers
There is so much I was going to say when I came across this snippet in the news about South African consumer habits among the lower income folk for yesterday’s post. I am not convinced by the framing of the interpretation of the qualitative data but that’s an embedded SA problem with qualitative research in […]
Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail
The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence […]
How social networks can share the cost of technology – An innovative payment plan
The original Prepaid Economy project grant from the iBoP Asia Project required me to design a payment plan for a shared community asset based on the exploratory user research on households managed their finances on irregular and unpredictable incomes. For the first time since I started looking into this space back in 2008 I’ve come […]
