Tag Archives: size of opportunity

The challenge of assessing the size of an emerging market opportunity

By | May 2, 2013

Kagio fresh produce market, Kenya, April 2013 Untapped opportunities in the developing world bring with them their own challenges for businesses seeking to invest in them.  An interesting one is that of assessing the market size and value, particularly for the lower income demographic that operates primarily in the informal economy (often called the BoP… Read More »