Tag Archives: shift

Upward Mobility is Changing Base of the Pyramid Consumer Aspirations

I’d observed earlier that upward mobility wasn’t simply about increasing incomes, but also a change in mindset, world view and values. Aspirational consumer behaviour trickles downward faster, as strivers seek to emulate the status signals sent by those they perceive as “arrived”. The emerging middle class numbers may indeed be uncertain, as statisticians debate over […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, global, Marketing, Mobile platform, Perspective, Technology | Also tagged , , , , , , , , , | 1 Response

Influence of global communications among the BoP audience

Recently, this call for action by Infodev was shared with me and I was pleased to notice that they’ve referenced one of my former projects – the Finnish BoP project funded by TEKES and conducted by Aalto University.  Now that was a challenging one to wrestle down into some kind of viable action plan but that’s […]

Posted in Analysis, Base of the Pyramid, Emerging Markets, Prepaid Economy & Informal Sector, Process, Research, Technology, UCSD | Also tagged , , , , , , , | Leave a comment