Tag Archives: shift

Upward Mobility is Changing Base of the Pyramid Consumer Aspirations

By | May 5, 2015

I’d observed earlier that upward mobility wasn’t simply about increasing incomes, but also a change in mindset, world view and values. Aspirational consumer behaviour trickles downward faster, as strivers seek to emulate the status signals sent by those they perceive as “arrived”. The emerging middle class numbers may indeed be uncertain, as statisticians debate over… Read More »

Influence of global communications among the BoP audience

By | September 29, 2011

Recently, this call for action by Infodev was shared with me and I was pleased to notice that they’ve referenced one of my former projects – the Finnish BoP project funded by TEKES and conducted by Aalto University.  Now that was a challenging one to wrestle down into some kind of viable action plan but that’s… Read More »