Tag Archives: segmentation

Unforeseen outcomes of India’s demonetization shine light on the value of our design philosophy

Latest news on India’s demonetization informs us how the rural economy is bearing the brunt of this initiative. The action was intended to target wealthy tax evaders and end India’s “shadow economy”, but it has also exposed the dependency of poor farmers and small businesses on informal credit systems in a country where half the […]

Posted in Analysis, Assumption filter, Banking, Design, Economy, Ecosystem, Frameworks, Income, India, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, Research, Rural Economy, South Asia, Strategy, Systems, User research, Value | Also tagged , , , , , , , , | 2 Responses

Questioning the value of the term Base or Bottom of the Pyramid aka the BoP

Siim Esko wrote a short piece on his blog BoP Strategies after a conversation we recently had. Since much of his work focuses on the BoP in India and I’d just returned from the Kenyan tour, it was but natural for us to compare and contrast the challenges and the conditions of the lower income […]

Posted in Analysis, Base of the Pyramid, Business, Design, Marketing, Prepaid Economy & Informal Sector, rural, Strategy, urban, User research | Also tagged , , , , , , , , | 1 Response