Tag Archives: samsung

Samsung took its commitment to the African market very seriously

By | June 30, 2017

This article in the Financial Times caught my attention first for it’s mention of Samsung’s seemingly innovative adaptation to the harsh operating environment prevalent across the African continent. It reminded me of the very first exploratory user research programme I had been part of, for Samsung, back in early 2008. That was a seminal trip… Read More »

Postcard from Kajiado: Cheap chinese phones and the internet

By | October 21, 2011

It wasn’t the first time we’d heard this from a cyber cafe operator, but apparently the biggest challenge to mobile phone users wishing to get online by using their spanking new phones was whether they were a cheap Chinese phone or a fake.  Up and down Kenya, or right in the heart of Masai country… Read More »