Tag Archives: safaricom

IMD Case Study – how Mpesa’s adoption transformed Safaricom

There is a case study on Safaricom that supports my viewpoint – that first one must consider the operating environment pragmatically prior to design and delivery of services for low income markets for a successful outcome that then drives the transformation of both the customer base and the corporation, giving rise to new ecosystems and […]

Posted in Africa, Airtime, Banking, Base of the Pyramid, Biashara Economics, Cashless transactions, Consumer Behaviour, Design, Economy, Ecosystem, Kenya, Mobile platform, Perspective, Prepaid Economy & Informal Sector, South Africa, Technology | Also tagged , | Leave a comment

Lies, damned lies and statistics: how mythinformation can go viral for mobile data

Mark Kaigwa‘s comment on my previous post exploring the future of cyber cafes in Kenya made me take a deeper look at the data around mobile phones, internet access and of course, extremely affordable Android based smartphones. Perhaps it was not just in the urban areas that cyber cafes were facing a challenge to their […]

Posted in Analysis, Business, Emerging Markets, Kenya, Mobile platform | Also tagged , , , , , | Leave a comment

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