Tag Archives: rwanda

East African Imports in rural Rwanda?

This highway ‘storefront’ in rural Rwanda made me wonder if the trader had imported his goods rather than purchased them locally. And, further, if they were imports from Kenya. First, unlike the majority of such roadside shops, he is dealing with multiple products – while all are related to home decor, they are made of […]

Posted in Africa, African Consumer Market, Afrique francophone, Analysis, Assumption filter, Biashara Economics, Consommateurs, East African Community, Flexibility, Informal & Flexible, Marchés africains, Marketing, Prepaid Economy & Informal Sector, rural, Rural Economy, Strategy, Sub Saharan Africa | Also tagged , , , | Leave a comment

Introduction to rural household energy consumption behaviour in East Africa (1 of 3 parts)

The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This first part is an overview of household financial management […]

Posted in Africa, African Consumer Market, Analysis, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, East African Community, Frugality, Informal & Flexible, Innovation Planning, jua kali, Kenya, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Research, Retail in Africa, rural, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, Technology, UCSD, User research | Also tagged , , , , , , , , , , , | 1 Response

Is Your Product Ready for Africa? Why Kigali’s “Smart” Project Faces an Unforeseen Challenge

However, KTRN boss agreed that they share responsibility since they never conducted a profound market research to determine whether the gadgets are compatible with African weather. “We sincerely didn’t realize that the weather would affect the gadgets”~ Public Buses Wi-fi: Harsh Weather, Incompatible Gadgets Interrupt Kigali’s ‘Smart’ Project, KT Press, 16th October 2017 This isn’t […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Design, East African Community, Emerging Markets, Innovation Planning, Marchés africains, Perspective, Research, Risk, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , , , , , | Leave a comment

5 examples of the breadth of African led human-centered design and thinking and planning

The other day I was searching for news on design from the African continent and noted on Twitter that it seemed as though only the South Africans were consistently talking about their various creative outputs. Having long been part of the crowd that believed in the indigenous creativity and innovation in the less visible parts […]

Posted in Africa, Design, Fashionomics, Innovation Planning, Kenya, South Africa, Sub Saharan Africa, UCSD, User research, Value | Also tagged , , , , , , , , , , , , , | Leave a comment

Rwanda launches cashless public transport payments – Will they succeed where Google failed in Kenya?

Public transport is going cashless in Kigali, Rwanda, with smart card payments and mobile money schemes being launched simultaneously with much fanfare. Can Kigali succeed where regional giant Kenya failed a couple of years ago? Nairobi’s attempt to impose cashless payment technologies in public transport (particularly the matatus, ubiquitous white mini buses that ply the […]

Posted in Africa, Airtime, Alternative currency, Analysis, Assumption filter, Business Models, Cashless transactions, Consumer Behaviour, Culture, Design, Ecosystem, Innovation Planning, Mobile platform, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, Systems, Technology, urban | Also tagged , , , , , , | 3 Responses

Cashpower: prepaid electricity in Rwanda

Maarja Motus, an Estonian designer and my recent intern spent 3 weeks in Rwanda recently conducting some research on my behalf. Here’s an extract from her report on Cashpower, the Rwandese term for prepaid electricity. An electricity agent (Cashpower agent) next to Kigali market has 300 customers, only 10 of them buy for whole month […]

Posted in Africa, Airtime, Alternative currency, Assumption filter, Business Models, Consumer Behaviour, Economy, Expenses, Informal & Flexible, Mobile platform, Research, Strategy, urban, User research, Value | Also tagged , , , | Leave a comment

The ubiquitious rural computer

Bargaining for bananas in rural Rwandan market could not have been completed without the use of the mobile phone’s calculator function. While a combination of broken Swahili, Kinyarwanda and English was used by the customer and the shopkeeper, the transaction’s clarity was increased by piling goods on the table and then using the clear numerals […]

Posted in African Consumer Market, Consumer Behaviour, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, rural, Rural Economy, Sub Saharan Africa, Technology, UCSD, User research, Value | Also tagged , , , , | Leave a comment

Branded travel

Vehicle to reach deep into the interior of rural Rwanda. Did tend to overheat on the steep sections of the mountainous country’s roads. This post was written by niti bhan and rss originates from www.nitibhan.com

Posted in Africa, Base of the Pyramid, Marketing, Perspective, Photography, Projects and Reports, rural, Sub Saharan Africa, User research | Also tagged , | Leave a comment