Tag Archives: reverse innovation

Roadmap for reverse innovation – how to leverage context for disruption

Vijay Govindarajan and Amos Winter have an interesting article in the July/August issue of Harvard Business Review. They identify the barriers to successfully integrating reverse innovation from emerging markets into the product pipeline for mainstream consumer culture. Their key paragraph echoes the issues of people, pesa and place I’d written about earlier: Our research suggests […]

Posted in African Consumer Market, Analysis, Assumption filter, Business, Business Models, China, Consumer Behaviour, Ecosystem, Emerging Markets, Frameworks, global, India, Innovation Planning, Literature review, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, Systems, Technology, UCSD, User research, Value | Also tagged , , | Leave a comment

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