Ideas or concepts are not the same as opportunity spaces or gaps in a particular market. Exploratory user research can identify opportunities for innovation, that is, either unmet needs or gaps in the existing ecosystem which could be filled by a product or service with the intent to create and provide value. On the other […]
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Recent Posts
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- Niti Bhan on I have been granted right to study at Doctoral level by Aalto University School of Engineering
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