Tag Archives: purpose

Purpose – Platform – Price: 3Ps for an African Mobile App

By | April 1, 2011

The competition is increasingly about the customers, and what tasks they seek to complete on their devices. Simply building the right apps/content/service to meet that need won’t be enough: it will become a matter of getting the purpose, the platform and the price just right for each demographic. Market creation and customer education will drive… Read More »