Diagnosis Case Study: Using the 5D framework for inclusive business model analysis
I once spent months immersed in off-grid Kenya’s purchasing patterns of energy, fuel, and light as consulting advisor to a manufacturer of small solar kits for entry level household use. The product was well designed and with a bit of repackaging and clearer positioning it could sell. However, it was not moving although all the […]
M-PESA and the service innovation framework (extract)
A former student of mine just mailed me this article “Extracting Key Lessons in Service Innovation” (pdf) by S.Wooder and S. Baker, recently published in the Journal of Product Innovation Management, January 2012 edition. Here is the abstract of the article: This paper describes how Sagentia—working with Vodafone, Safaricom, and other organizations—played a significant role […]
