Tag Archives: price

Prepaid Mobile: The Business Model that Empowers

It feels like a long time since I last pondered the nuances of the prepaid business model, until I came across some words written by Indian social media researcher Swati Janu. She documented her observations on the infrastructure of insecurity from the tenements of New Delhi.  There’s value in reflecting on how our understanding only […]

Posted in Airtime, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Economy, Emerging Markets, Flexibility, Income, India, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, User research, Value | Also tagged , , , , , , , , | Leave a comment

“Cheap is expensive.”

Mama said something very profound when I asked her which of those kerosene stoves she would purchase for herself, “Cheap is expensive,” she said, making a moue at the low cost imports jostling for space in her kitchengoods shop on the outskirts of Kibra. While the limitations of cash in hand may drive her customer’s […]

Posted in African Consumer Market, Base of the Pyramid, Business, Design, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Research, urban | Also tagged , , , , , , , | Leave a comment

Estimating price in unexplored and untapped markets

In addition to estimating the size and value of the Kenyan cyber cafe industry for our client, Village Telco of Cape Town, South Africa, we were tasked with finding out what would people pay for their product, the Mesh Potato. This challenge was the equivalent of walking up to someone and asking: How much would […]

Posted in African Consumer Market, Analysis, Business Models, Consumer Behaviour, Cyber cafe series, Ecosystem, Frameworks, Innovation Planning, Kenya, Marketing, Perspective, Prepaid Economy & Informal Sector, Process, Projects and Reports, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , | Leave a comment

Purpose – Platform – Price: 3Ps for an African Mobile App

The competition is increasingly about the customers, and what tasks they seek to complete on their devices. Simply building the right apps/content/service to meet that need won’t be enough: it will become a matter of getting the purpose, the platform and the price just right for each demographic. Market creation and customer education will drive […]

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