Tag Archives: price point

Is there a tipping point price for low income customer behavioural change?

When the price of the LPG cylinders dropped significantly earlier this year, it was noticed that increasing numbers of urban lower income customers were purchasing the entry level size of 6kg – seen displayed along the top of the display unit above. “A good number of my customers come from the slum,” said Kinuthia on […]

Posted in African Consumer Market, Base of the Pyramid, Business Models, Consumer Behaviour, Emerging Markets, Frugality, Kenya, Perspective, Prepaid Economy & Informal Sector, urban, User research | Also tagged , , , , , | Leave a comment

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