Convenience as a service
Convenience can mean different things to the household consumer, depending on their location. In urban Chicago, its stocking up the freezer and pantry with a trip to a megastore like Costco while in Singapore it might be the ubiquitous neighbourhood hawker stand where rice, meat, two veg can be had for as little as $2.50 […]
Immersion in rural Kenya
We start the immersion phase of our project tomorrow and leave for our first location in rural Kenya today. Our focus is to better understand household consumer behaviour and our methodology is inspired by the early stage of the human centered design process. Ukambani has been the traditional homeland of the Kamba people for at […]
Low Income Household consumer research in rural Kenya
In a couple of weeks, I’ll be starting a whole new set of fieldwork in rural Kenya. This time we’re doing something closer to the better known applications of our human centered design approach for increasing our understanding of people. It will be among rural ‘BoP’ households on behalf of a consumer product that’s retailed […]
