Tag Archives: post demonetisation

Pondering India’s Cashless Future

Chhotu here accepts digital currency payments via the mobile platform on a daily basis. His QR code is prominently displayed upfront next to the bottles of sauce, and a sticker displays the icons of all the payment apps acceptable to his Bhim app. The Bhim system, launched by the Government of India, is a godsend […]

Posted in Airtime, Alternative currency, Analysis, Banking, Biashara Economics, Business Models, Cashless transactions, Consumer Behaviour, Culture, Economy, Ecosystem, Emerging Markets, Flexibility, India, Informal & Flexible, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, South Asia, Strategy, Technology, urban | Also tagged , , , , , , , , | Leave a comment

Predictability is a business investment in the informal sector

Street vendors are often assumed to be livelihood actors, eking out a precarious living while darting in and out of traffic at the lights hawking their wares out of a basket or bucket. Not so in the south side of New Delhi where this trader in household linen and fine textiles has staked out his […]

Posted in Assumption filter, Business Models, Consumer Behaviour, Emerging Markets, India, Marketing, Perspective, urban | Also tagged , , , , | Leave a comment