Tag Archives: perception

An Africa Expert on Beneficiaries maybe the wrong Expert on Customers and Consumers

By | January 23, 2017

As the African markets increase in opportunity and visibility, the corresponding increase in need for experienced personnel is also felt. Many consumer facing companies hire “old Africa hands”, often former employees of various nonprofits and their projects. The assumption is that knowledge and experience among “poor” Africans implies knowledge and experience of African consumers and… Read More »