Tag Archives: nokia

Exploratory User Research to Inform and Inspire Innovation Frontiers: Nokia’s legacy

By | May 24, 2021

Swedberg (2020) offers a glimpse of the legacy of an exploratory approach to research. The reasons for using such an approach, based on his analysis, are: The empirical situation makes it necessary to use an exploratory approach. Swedberg (2020) gives the example of a study conducted in 1937 by Lazarsfeld & Stouffer on the effects… Read More »

Tecno and Nokia: The tale of two brands

By | July 6, 2018

Chinese mobile maker’s original brand strategy succeeds in Africa: Transsion’s Tecno This year, Nokia got shoved out of the top 10 most admired brands in Africa list, not bad for a company that had lost its way in emerging markets 7 or 8 years ago. As an old (in all senses of the word) Nokia… Read More »

Book Review: Operation Elop, the final years of Nokia by Merina Salminen and Pekka Nykänen

By | February 12, 2018

Operation Elop, uploaded by Harri Kiljander has just been made available in English and I’m already on Chapter 8. I saw the editor’s tweet 23 minutes after he said “It’s done and available on Medium under a Creative Commons license” and I haven’t stopped diving in and out since. It starts with a memorable day… Read More »

True Confessions: I was an earnest and idealistic Nokia fangrrl 2006 to 2010

By | September 4, 2013

OMG I can’t breathe! Photographed hyperventilating with the guy responsible for my phone’s design, Peter Griffith at the Nokia “Connecting the Next Billion” Emerging Markets Strategy Workshop in London, May 2011.  If I thought I could get away with it, I would tiptoe out of the room right now. Michael Davis-Burchat has just yelled out… Read More »

Postcard from Kajiado: Cheap chinese phones and the internet

By | October 21, 2011

It wasn’t the first time we’d heard this from a cyber cafe operator, but apparently the biggest challenge to mobile phone users wishing to get online by using their spanking new phones was whether they were a cheap Chinese phone or a fake.  Up and down Kenya, or right in the heart of Masai country… Read More »