Exploratory User Research to Inform and Inspire Innovation Frontiers: Nokia’s legacy
Swedberg (2020) offers a glimpse of the legacy of an exploratory approach to research. The reasons for using such an approach, based on his analysis, are: The empirical situation makes it necessary to use an exploratory approach. Swedberg (2020) gives the example of a study conducted in 1937 by Lazarsfeld & Stouffer on the effects […]
Tecno and Nokia: The tale of two brands
Chinese mobile maker’s original brand strategy succeeds in Africa: Transsion’s Tecno This year, Nokia got shoved out of the top 10 most admired brands in Africa list, not bad for a company that had lost its way in emerging markets 7 or 8 years ago. As an old (in all senses of the word) Nokia […]
Book Review: Operation Elop, the final years of Nokia by Merina Salminen and Pekka Nykänen
Operation Elop, uploaded by Harri Kiljander has just been made available in English and I’m already on Chapter 8. I saw the editor’s tweet 23 minutes after he said “It’s done and available on Medium under a Creative Commons license” and I haven’t stopped diving in and out since. It starts with a memorable day […]
True Confessions: I was an earnest and idealistic Nokia fangrrl 2006 to 2010
OMG I can’t breathe! Photographed hyperventilating with the guy responsible for my phone’s design, Peter Griffith at the Nokia “Connecting the Next Billion” Emerging Markets Strategy Workshop in London, May 2011. If I thought I could get away with it, I would tiptoe out of the room right now. Michael Davis-Burchat has just yelled out […]
Postcard from Kajiado: Cheap chinese phones and the internet
It wasn’t the first time we’d heard this from a cyber cafe operator, but apparently the biggest challenge to mobile phone users wishing to get online by using their spanking new phones was whether they were a cheap Chinese phone or a fake. Up and down Kenya, or right in the heart of Masai country […]
