There are two key elements which underpin the dynamics of any business or commercial enterprise in the informal sector. These are Time and Money. A generalized framework can be diagrammed, as shown above, where the dotted line denotes the degree of uncertainty and volatility of an individual’s cash flow patterns – whether from a variety… Read More »
Uncertainty characterizes the entire global Prepaid Economy and is the underlying driver for decision making. Systems are unreliable Inadequate infrastructure, variability in basic services (will we have electricity this morning?), obsolete or incomplete systems; all of these, and more, are part and parcel of life in the emerging regions of the world. Will we wake… Read More »
We broke down the basic concept of the ‘pay as you go’ or prepaid mobile plan – in general, discounting the details of the various different strategies and pricing/time plans of different countries as a way to begin understanding what is it about this model that makes it work at the BoP. Could we somehow… Read More »