Tag Archives: modern retail

Carrefour in Cote D’Ivoire: Thinking global; acting local

Unusually, for a global retail brand like the French Carrefour chain, their range of products in Abidjan, Cote D’Ivoire include numerous locally sourced products. News has it that they signed as many as 170 different supplier agreements in their bid to source indigenously. …local products like pineapple from Bonoua (south-east), yam from Bondoukou (east), rice […]

Posted in African Consumer Market, Afrique francophone, Business Models, Consommateurs, Emerging Markets, FMCG, Indigenous & Traditional, Marchés africains, Marketing, Perspective, Retail in Africa, Strategy, Sub Saharan Africa, UEMOA, urban | Also tagged , , | Leave a comment

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