Tag Archives: mobile ecosystem

Mobile Phones and the Informal Economy

Over the past week or so, I’ve been scanning literature from African researchers on the broad theme of mobile phones and the informal economy. Here are some of my top findings: The Mobile Phone is a Business Tool and Income Generator – Regardless of the region (and cultural context) of study –  Cameroon or Cote […]

Posted in Africa, Airtime, Banking, Cashless transactions, Consumer Behaviour, Ecosystem, Flexibility, Income, Literature review, Mobile platform, perfect storm, Perspective, Prepaid Economy & Informal Sector, Sub Saharan Africa, Technology | Also tagged , , , , , | Leave a comment

From the Caterpillar to the Butterfly: Africa’s Mobile Boom Years Are Over, Here’s What Next

For the past 15 years, Africa watchers have been waiting for her mobile phone industry to reach a critical landmark – almost full saturation of the market. This milestone may be close at hand, as recent news and data show. In June 2018, Kenyan mobile subscriptions reached 98% penetration, a 13% jump over the previous […]

Posted in Africa, African Consumer Market, Afrique francophone, Airtime, Emerging Markets, Ghana, global, Informal & Flexible, Kenya, Marchés africains, Marketing, Mobile platform, Nigeria, Perspective, Platforms, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems, Technology, UEMOA | Also tagged , , , , , , | Leave a comment

West Africa’s incipient mobile platform boom will transform the ECOWAS economy

While East Africa has tended to grab the headlines as the mover and shaker in mobile platform innovation, there’s an imminent boom due to emerge in West Africa. The GSMA’s most recent report on the West African mobile ecosystem contains all the signals of this happening within the next 3 or so years. Even in […]

Posted in Africa, African Consumer Market, Afrique francophone, Biashara Economics, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Ecosystem, Emerging Markets, Ghana, Innovation Planning, Marchés africains, Marketing, Migrant worker, Mobile platform, Nigeria, Prepaid Economy & Informal Sector, Report Review, Senegal, Strategy, Sub Saharan Africa, Technologie, Technology, UEMOA | Also tagged , , , , | Leave a comment