Tag Archives: metrics

Dynamic vs Static Metrics: Attributes for an African Measure of Competitiveness

For analysts everywhere, the challenge of considering each economy in its own right seems to be far too much trouble, and so they tend towards sweeping generalizations which lump all metrics under one label – “Africa”. Some find even that far too exhausting and aggregate Africa along with Europe and the Middle East. These regional […]

Posted in Africa, Analysis, Business, Emerging Markets, Flexibility, Frameworks, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa | Also tagged , , , , , , , , , , | 1 Response

Questioning Convention: Comparison Metrics for Competitive African Markets

Taking the question of appropriate and relevant metrics by which to assess competitiveness (rather, attractiveness) of the emerging African consumer markets further, I decided to dig up some analytical infographics to compare and contrast their approaches. Urbanization is a current favourite, and here are two similar looking visuals from two different perspectives. The first is […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Emerging Markets, Frameworks, Prepaid Economy & Informal Sector, South Africa, Strategy, Sub Saharan Africa | Also tagged , , , , | 1 Response

African E-Commerce: Successfully Leapfrogging The Metrics of Fail

Postal networks are critical elements of the e-commerce chain, a UN report said, including home postal delivery as an indicator in a new global index to measure countries’ readiness to carry out business-to-consumer (B2C) e-commerce. ~ source By these metrics, countries on the African continent such as Nigeria rank 101st on the global index, far […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Business Models, Consumer Behaviour, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector | Also tagged , , , , , , , , , | 1 Response

More or Less: the flexibility of the informal

One of the things that stood out for me during the recent household consumer behaviour study was the lack of weights and measurements used to sell foodstuffs and commodities in the market. There were no weighing scales at all, unless they themselves were for sale. Instead, some form of “socially accepted” measure was used to […]

Posted in African Consumer Market, Business Models, Consumer Behaviour, Culture, Economy, Emerging Markets, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Research, Sub Saharan Africa, User research, Value | Also tagged , , , , , , | 1 Response

The difference between what and why

Today’s meeting threw up an interesting observation that made me think about problem areas, how they’re identified and how they may be deconstructed. In simpler terms, the difference between the “what” and the “why”. Take two regions in a country, one far more fertile and having a better overall economy than the other. Yet both […]

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