Tag Archives: methods

Can the structure for innovation planning be used to disrupt itself?

By | July 17, 2018

This diagram is from Vijay Kumar’s 101 Design Methods. It is the basis for his structured approach for innovation planning, and the essence of what is taught at the methods driven human centered design program at the Institute of Design, IIT Chicago. Today I want to question some of the fundamental assumptions that underlie it… Read More »

On Seeing

By | February 20, 2017

Michael Bierut writes a paean to the power of observation in his introduction to the new print run of George Nelson’s How to See. His concluding words resonated deeply: The unifying theme behind all of Nelson’s lectures – and, indeed, behind his life’s work – was a simple, and optimistic one: by seeing more clearly,… Read More »

Developing a user centered methodology for emerging markets and the bottom of the pyramid

By | November 7, 2012

When I first began strategic design planning and concept development specifically focusing on low income customers back in late 2007, it was a learning experience in more ways than expected.  The key challenge, which I’d identified back then and tend to refer to as the “values gap” between mainstream consumer culture and what used to… Read More »

Putting people first: the difference between “what” and “why”

By | April 19, 2012

Pondering the topic of contracts and creativity in yesterday’s post made me think about problem areas, how they’re identified and how they may be deconstructed. In simpler terms, the difference between the “what” and the “why”. Take two regions in a country, one far more fertile and having a better overall economy than the other.… Read More »