Tag Archives: metaphor

A change of perspective and a whole new set of metaphors (Czarniawska, 2008)

By | August 26, 2021

“…each excursion into another field of knowledge brings with it things that were embedded in a different type of soil, and it is inevitable that particles of that soil are still clinging to the roots, practically invisible to the new owner. Additionally, a re-embedding into the new soil could produce deviations and hybrids that are… Read More »

End of the era of “Business as War” metaphors?

By | September 12, 2012

My recent nostalgic meanderings and reflections on the thinking and writing about design that I was doing 6 years ago led me to realize that there might have been a significant shift that has taken place in the language of design and of business. Or at least, in the language of business and strategy. The… Read More »