Tag Archives: metaphor

A change of perspective and a whole new set of metaphors (Czarniawska, 2008)

“…each excursion into another field of knowledge brings with it things that were embedded in a different type of soil, and it is inevitable that particles of that soil are still clinging to the roots, practically invisible to the new owner. Additionally, a re-embedding into the new soil could produce deviations and hybrids that are […]

Posted in Design, Literature review, User research, waymarkers, Work in Progress | Also tagged , , , , , , | Leave a comment

End of the era of “Business as War” metaphors?

My recent nostalgic meanderings and reflections on the thinking and writing about design that I was doing 6 years ago led me to realize that there might have been a significant shift that has taken place in the language of design and of business. Or at least, in the language of business and strategy. The […]

Posted in Business, Design, Innovation Planning, Perspective, Strategy | Also tagged , , , | Leave a comment

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