Tag Archives: measures

More or Less: the flexibility of the informal

One of the things that stood out for me during the recent household consumer behaviour study was the lack of weights and measurements used to sell foodstuffs and commodities in the market. There were no weighing scales at all, unless they themselves were for sale. Instead, some form of “socially accepted” measure was used to […]

Posted in African Consumer Market, Business Models, Consumer Behaviour, Culture, Economy, Emerging Markets, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Research, Sub Saharan Africa, User research, Value | Also tagged , , , , , , | 1 Response