Tag Archives: marketing communications

Empowerment and co-creation – Entering new markets with a long established brand

By | November 27, 2013

From personal experience, the biggest frustration with being a cog in the remote outpost of a global behemoth that actually has to implement or execute the marketing, advertising or branding strategy in the field is tussling with the brand’s identity. Clausewitz has said, It may be of interest to future generals to realize that one… Read More »

Social enterprises and the target audience for their value propositions

By | November 23, 2011

It struck me while browsing through some ‘design for social impact’ product websites recently that while their focus might be on the poor, their communication and messaging was geared towards the Western or top of the pyramid audience.  I’d rather not link to nor name names, select your favourite cookstove/solar lantern/water purifier social enterprise and… Read More »