Tag Archives: market share

Exploring the market forces acting on the cyber cafe industry in Kenya

By | September 18, 2011

This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya.  A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the… Read More »

The challenge of assessing the size of an emerging market opportunity

By | September 17, 2011

Untapped opportunities in the developing world bring with them their own challenges for businesses seeking to invest in them.  An interesting one is that of assessing the market size and value, particularly for the lower income demographic that operates primarily in the informal economy (often called the BoP or bottom of the pyramid).  This snippet… Read More »