Tag Archives: market mummy

What marketing 101 can teach development practitioners and academics

By | January 24, 2016

The entire universe of people with an unmet need that you expect your solution to fulfill is not your target audience. The fundamentals of market analysis include the basic calculations that allow marketing managers of all stripes to calculate (guesstimate) their potential market size, and thus a realistic assessment of its value. That is their… Read More »