Tag Archives: market evaluation

Estimating price in unexplored and untapped markets

By | November 6, 2011

In addition to estimating the size and value of the Kenyan cyber cafe industry for our client, Village Telco of Cape Town, South Africa, we were tasked with finding out what would people pay for their product, the Mesh Potato. This challenge was the equivalent of walking up to someone and asking: How much would… Read More »