Tag Archives: mama mboga

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in […]

Posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Consumer Behaviour, East African Community, Economy, Ecosystem, Frugality, Kenya, Mama Biashara, Marchés africains, Marketing, Perspective, Retail in Africa, Risk, Scarcity, Strategy, Sub Saharan Africa, urban, User research | Also tagged , , , , , , , , , , | Leave a comment

Lessons for Formal Finance from Informal financial services

  On one of my many field explorations on rural financial services,  I found out, that for one mama biashara, as soon as payment checks in, she withdraws all her funds from her local coffee SACCO account, and spreads it out via micro-deposits across her more than 5 local informal savings groups (from right to […]

Posted in Assumption filter, Cashless transactions, Informal & Flexible, Kenya, Mama Biashara, Mobile platform, Perspective, rural, Rural Economy, Savings | Also tagged , , , , , , , , , , , | 1 Response

Marketing the Unbranded: Avocados on the side of the Road

These stickers caught my attention. The only one of a long line of makeshift wooden stalls by the side of a highway in Central Kenya to display what looked like branded avocados. Were they part of some cooperative or horticulture exporter’s leftovers? They turned out to belong to Maude, the ambitious and aspirational market woman […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Innovation Planning, Marketing, Strategy | Also tagged , , , , | Leave a comment

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