Tag Archives: M-Kopa

Is the pay per use business model changing household purchasing dynamics?

The process of writing the previous post on India’s energy efficient cook-stove development efforts made me pause and reconsider my assumptions. Here’s the snippet that struck me in the article. Philips took its India stove to more mature markets in Africa, where a raft of foreign-funded stove projects had familiarised customers with the product. This […]

Posted in African Consumer Market, Airtime, Base of the Pyramid, Business Models, Consumer Behaviour, Innovation Planning, Kenya, Marketing, Mobile platform, Prepaid Economy & Informal Sector, Research, Technology, User research | Also tagged , , , , , , | Leave a comment

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