Tag Archives: kickstart

Visible sign of market creation for a product designed for social impact

By | July 16, 2011

It struck me when I saw this Moneymaker pump by Kickstart on a street corner matatu stand in Nairobi while wandering around a market with Muchiri who was shopping for shoes. I’m giving this level of detail so you can see the context in which we spotted this classic and oft quoted example of a… Read More »