Tag Archives: kibarua

There’s more to informal trade than meets the eye

This photograph captures the way micro entrepreneurs in the informal economy perceive their business. There is more here than meets the eye at the first instance. Note the green logo of the Kenyan mobile money transfer system M-Pesa in the background of the cash transfer taking place, by hand, in the foreground. The customer is […]

Posted in Africa, African Consumer Market, Alternative currency, Assumption filter, Business, Consumer Behaviour, Flexibility, Informal & Flexible, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, UCSD, User research | Also tagged , , | Leave a comment

  • Subscribe to this blog's feed or you can receive updates by email

  • Recent Posts

  • Choose Topic

  • Archives