Tag Archives: kerosene

Household energy consumption behaviour in East Africa: Lighting & Conclusion (3 of 3 Parts)

  The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This 3rd and final part will focus on fuel […]

Posted in Africa, African Consumer Market, Analysis, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Design, Economy, Ecosystem, Frugality, Indigenous & Traditional, Informal & Flexible, jua kali, Kenya, Marchés africains, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , , , , | 1 Response

Household energy consumption behavioural study in East Africa: Cooking (Part 2 of 3)

The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This 2nd part will focus on fuel usage and consumption […]

Posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, Expenses, Frugality, Indigenous & Traditional, Informal & Flexible, jua kali, Kenya, Mama Biashara, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), rural, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , , , , , | 1 Response

Is there a tipping point price for low income customer behavioural change?

When the price of the LPG cylinders dropped significantly earlier this year, it was noticed that increasing numbers of urban lower income customers were purchasing the entry level size of 6kg – seen displayed along the top of the display unit above. “A good number of my customers come from the slum,” said Kinuthia on […]

Posted in African Consumer Market, Base of the Pyramid, Business Models, Consumer Behaviour, Emerging Markets, Frugality, Kenya, Perspective, Prepaid Economy & Informal Sector, urban, User research | Also tagged , , , , , | Leave a comment

“Cheap is expensive.”

Mama said something very profound when I asked her which of those kerosene stoves she would purchase for herself, “Cheap is expensive,” she said, making a moue at the low cost imports jostling for space in her kitchengoods shop on the outskirts of Kibra. While the limitations of cash in hand may drive her customer’s […]

Posted in African Consumer Market, Base of the Pyramid, Business, Design, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Research, urban | Also tagged , , , , , , , | Leave a comment

“Kadogo” kerosene vs “Lumpsum” LPG: Trade-offs and cost/benefit analysis

Following a fascinating conversation with @bankelele and @majiwater on Twitter regarding the cost of kerosene, pay as you go models and relative benefits of each, I’ve been inspired to write this post exploring the topic further. Before I proceed, I’d like to take a moment to clarify what the “Prepaid” in the title of this […]

Posted in Africa, Assumption filter, Base of the Pyramid, Business Models, Consumer Behaviour, Expenses, Informal & Flexible, Kenya, Research, Strategy, User research, Value | Also tagged , , , , , , | Leave a comment