Tag Archives: john heskett

I stand on the shoulders of giants

On the first day of 2019, instead of looking back over just the past 12 months, I am going to look back ten years. There’s an African proverb which says if you don’t know where you’re coming from, then you don’t know where you’re going. The photograph above was taken towards the end of 2009, […]

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Tecno and Nokia: The tale of two brands

Chinese mobile maker’s original brand strategy succeeds in Africa: Transsion’s Tecno This year, Nokia got shoved out of the top 10 most admired brands in Africa list, not bad for a company that had lost its way in emerging markets 7 or 8 years ago. As an old (in all senses of the word) Nokia […]

Posted in Africa, African Consumer Market, China, Design, Frameworks, Innovation Planning, Mobile platform, Perspective | Also tagged , , , , , , | Leave a comment

On the relationship between economics and design

This is an extract from the Introduction to John Heskett’s seminal paper, “Creating Economic Value by Design” The work of Herbert Simon, Nobel Laureate in Economics in 1978, is a rare exception of design being considered as a factor in economic theory. His starting point was acknowledging that the world we inhabit is increasingly artificial, […]

Posted in Biashara Economics, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, Informal & Flexible, Perspective, Prepaid Economy & Informal Sector, Research, UCSD, User research | Also tagged , , , , , , | Leave a comment