Tag Archives: innovation planning

Situating sensemaking in the process of innovation

“the bottom-line goal of Sense-Making from its inception has been to find out what users – audiences, customers, patrons, employees – ‘really’ think, feel, want, dream” (Dervin, 1998) Morente & Ferràs (2018) paper, based on the practical and theoretical contributions of Brenda Dervin’s Sense-Making Theory (2015), provided me with this quoted reference that set me […]

Posted in Design, Design Methodology, Innovation Planning, Literature review, Perspective, Research, User research, waymarkers, Work in Progress | Also tagged , , , , | 1 Response

Exploratory User Research to Inform and Inspire Innovation Frontiers: Nokia’s legacy

Swedberg (2020) offers a glimpse of the legacy of an exploratory approach to research. The reasons for using such an approach, based on his analysis, are: The empirical situation makes it necessary to use an exploratory approach. Swedberg (2020) gives the example of a study conducted in 1937 by Lazarsfeld & Stouffer on the effects […]

Posted in Design, Design Methodology, Emerging Futures, Emerging Markets, Innovation Planning, Literature review, Mobile platform, Perspective, User research, waymarkers, Work in Progress | Also tagged , , , , , , , | Leave a comment

Response to “How to Think about Consumer Innovation in Africa”

Encouragement from my Nigerian tweeps to go ahead and write a rebuttal to a recent article in TechCabal shared on Twitter yesterday has led to this post. Given that my doctoral dissertation is based on my past decade of work in innovation & design planning for the vast majority of the population that comprises the […]

Posted in Innovation Planning, Nigeria, Perspective, Platforms | Also tagged , , , , | Leave a comment

Goal Directed Research for Innovation Planning in Emerging Markets

What differentiates the research conducted to inform the design of an innovative product or service, in an untapped market? Michael Kimani asked me this question during a recent Skype conversation and I promised to write out the answer. Goal directed research for innovation planning seeks to discover opportunities for new products and services for a […]

Posted in Consumer Behaviour, Design, Innovation Planning, Perspective, Research, Strategy, User research | Also tagged , , | 1 Response

Frame Insights: Going back to first principles in the Innovation Planning Process

After conducting research, we need to bring structure to what has been found and learned. We sort, cluster, and organize the data gathered and begin to find important patterns. We analyze contextual data and view patterns that point to untapped market opportunities or niches. Finding insights and patterns that repeatedly emerge from multiple analyses of […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, Income, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Rural Economy, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , , , , , | Leave a comment

A Framework for New Market Entry Strategy

There are two parts to this article: The first is a revision of the lenses through which we assess the landscape within which your new market strategy will be expected to operate; and the second covers your implicit assumptions at inception, as well as gaps in your  mental model. 1. The lenses for innovation need […]

Posted in African Consumer Market, Assumption filter, Business Models, Consumer Behaviour, Design, Ecosystem, Emerging Markets, Frameworks, Innovation Planning, Marketing, Mobile platform, Perspective, Research, Retail in Africa, Strategy, Systems | Also tagged , , , , , , | Leave a comment

User driven innovation planning and strategy in development

It was with feeling of satisfaction that I read Eric Smallberg’s recent post titled “Thankfully, ICT4D is Now About Strategy and Implementations, Not Technovelty” where brings up the lessons from failure and the shift in emphasis of technology based development projects and social enterprises. He says: Richard Heeks wrote about the early history of these […]

Posted in Africa, Base of the Pyramid, Culture, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Systems, Technology, UCSD, User research | Also tagged , , , , | Leave a comment

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