Estimating price in unexplored and untapped markets
In addition to estimating the size and value of the Kenyan cyber cafe industry for our client, Village Telco of Cape Town, South Africa, we were tasked with finding out what would people pay for their product, the Mesh Potato. This challenge was the equivalent of walking up to someone and asking: How much would […]
Exploring the market forces acting on the cyber cafe industry in Kenya
This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya. A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the […]
The challenge of assessing the size of an emerging market opportunity
Kagio fresh produce market, Kenya, April 2013 Untapped opportunities in the developing world bring with them their own challenges for businesses seeking to invest in them. An interesting one is that of assessing the market size and value, particularly for the lower income demographic that operates primarily in the informal economy (often called the BoP […]
For Sale
Market day in Kagio, Kenya 12th April 2013 This post was written by niti bhan and rss originates from www.nitibhan.com
License plate
Kagio produce market, Kenya 12 April 2013 This post was written by niti bhan and rss originates from www.nitibhan.com
The prepaid economy of Africa
As the chart shows, Africa’s mobile subscriptions are 96% prepaid or pay as you go. That is, they are not bound by contract to any mobile services provider. A reasonable number have more than one SIM, to take advantage of different operator offers. This demographic cuts across all income, education and professional barriers, its literally […]
Risk is dynamic, not static
Exhibition Panel – Samsui Woman, National Museum of Singapore, March 2013 And investor, bankers and venture capitalists imagine they are taking risks that deem high interest rates when operating in Sub Saharan Africa. Come now, you do not gamble with your next meal, your risk is static. What every micro entrepreneur, in the informal economy […]
Published! Pathways Out of Poverty by iBoPAsia Project
Innovating with the BoP in Southeast Asia. The iBoP Asia Project has published the complete set of small grants funding innovation projects for those at the Bottom of the Pyramid in the ASEAN region. One of the first projects to win the Small Grants competition in 2008 was The Prepaid Economy Project: Understanding BoP household […]
The continued curse of Cargo Cult marketing in emerging markets
The concept of Cargo Cult marketing is not unknown yet its impact and influence in the emerging markets in which I operate, can be and is, much worse. The so called “Bottom of the Pyramid” (AKA the BoP) markets have conditions that are even more likely to give rise to this blind adherence to conventional […]
New Product Introductions in Informal Markets
“What’s new?” I asked Peter who runs this mari mari shop in a makeshift market just yards from Nairobi’s famous Kibera, and he proudly showed off the various features of this television set cum DVD player that can run on a small battery if need be. Yours for just $100. Don’t miss the bright pink […]
