Tag Archives: global emerging middle class

New data shows “middle class” label misleading; skews market analysis

Anyone familiar with the literature and handwringing around the size of the African middle class that’s an ongoing sidebar to the emergence of the continent’s economies, will appreciate the FT’s analysis of recent research results. The global middle class is both smaller and poorer than previously thought, according to a new study, with hundreds of […]

Posted in African Consumer Market, Assumption filter, Consumer Behaviour, Emerging Markets, global, Marketing, Research, Strategy, urban | Also tagged , , , , | Leave a comment

Being middle class in India

Are differences within the middle class, in income, education, and cultural and social capital, so wide as to render moot any ideological or behavioural coherence to this group? Over the next two months, The Hindu will release the findings of a new survey on the aspirations and anxieties of ordinary Indians. Here’s a snippet accompanying […]

Posted in Emerging Markets, India, Perspective, Prepaid Economy & Informal Sector, South Asia, urban | Also tagged , , | Leave a comment