The entire universe of people with an unmet need that you expect your solution to fulfill is not your target audience. The fundamentals of market analysis include the basic calculations that allow marketing managers of all stripes to calculate (guesstimate) their potential market size, and thus a realistic assessment of its value. That is their […]
-
Subscribe to this blog's feed or you can receive updates by email
-
Recent Posts
- Revisiting Design Thinking: Pondering the process and principles
- Framing Transdisciplinarity from the Perspective of Human Centered Design
- This is my song
- Disrupting oneself
- On Reflection
- A change of perspective and a whole new set of metaphors (Czarniawska, 2008)
- Infrastructures of inclusion and informality: who drives the design of sociotechnical systems?
- Is it still design that we’re doing or is it simply using the designer’s toolkit?
- Magic, rhythm, and flow
- Facilitating innovation by introducing the means to express oneself creatively
- Understanding Delegation
- Flow
- Silence
- Weightlessness
- Inherent conflicts discovered in a moment of stillness during a process
Choose Topic
Archives
-
-