Tag Archives: frequency

How I Use My Phone – Extracting consumer insights from purchasing patterns

The Mobile Experience Center of the Co-Creation Hub in Lagos, Nigeria conducted a survey series – How I Use My Phone – where they looked at phone use among university students, white collar professionals, blue collar workers and market traders*.  I’ve screen-capped the section on airtime purchase patterns from each infographic to analyze a little […]

Posted in African Consumer Market, Airtime, Analysis, Assumption filter, Consumer Behaviour, Emerging Markets, Income, Innovation Planning, Mama Biashara, Marketing, Mobile platform, Nigeria, Perspective, Prepaid Economy & Informal Sector, urban | Also tagged , , , , , , , | Leave a comment

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