Tag Archives: floating class

Analysing shifts in consumer household purchasing patterns – Milk ATMs in Kenya

“We are selling one litre at Sh65, but a consumer can get as little as 77ml at a cost of Sh5. All one needs to do is key in the amount they require, and the product is dispensed,” Gitonga, who procures his machines from Italy, said. Flexibility is the key to survival, indeed. This quote […]

Posted in Africa, Business Models, Consumer Behaviour, Economy, Expenses, Flexibility, Income, Informal & Flexible, Kenya, Research, urban, User research | Also tagged , , | Leave a comment

The Brass Ring Syndrome: When prosperity is close enough to make a jump for it!

We’ve been talking about that borderline where one goes from “destitute” or “BoP” towards becoming “emerging global middle class” or the AfDB’s “Sub Saharan middle class” since the common band that overlaps both categories is the ever popular $2-$4 a day and it is proportionally the largest segment of the population in most newly emerging […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Emerging Markets, Innovation Planning, Kenya, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, User research | Also tagged , | 1 Response