This is an extract from the Introduction to John Heskett’s seminal paper, “Creating Economic Value by Design” The work of Herbert Simon, Nobel Laureate in Economics in 1978, is a rare exception of design being considered as a factor in economic theory. His starting point was acknowledging that the world we inhabit is increasingly artificial,… Read More »
Ten years ago, I read and reviewed Making Globalization Work by Joseph Stiglitz – my first Big Econ tome iirc – and my attention was immediately engaged by the eminently readable style of writing. Reading Stiglitz not only raised the bar for my expectations from nonfiction writing but lowered the barriers to my resistance to… Read More »
As we saw, Mrs Chimphamba needs to juggle time and money as part of her household financial management in order to ensure that expenses can be met by income. We also saw that the mobile phone was made viable and feasible by the availability of the prepaid business model that gave her full control over… Read More »