Tag Archives: design thinking

10 years later: Will buying Lunar Design make McKinsey more nimble?

Around 10 years ago, I’d made this rough sketch of the innovation consulting landscape as I saw it at the time. The overlap of business and design was the topic du jour, and IDEO had just begun seeding the media with stories of the Empathy Economy and the magic of “design thinking”. Today*, peterme’s blogpost […]

Posted in Analysis, Business, Design, Frameworks, Innovation Planning, Perspective, Strategy, UCSD | Also tagged , , , , , , , | Leave a comment

The Value Creator’s Dilemma: Opportunity and Growth in a Dog eat Dog World

There are two mindsets – the ‘competitive’ mindset where the market is believed to be finite in scope and scale, that assumes that resources are scarce, an approach to strategy based on solely on the competitive aspects of fundamental frameworks like Porter’s Five Forces. Or as I see it, a zero sum game. That is, […]

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New Market Analysis: It all boils down to Interpretation

This isn’t a new diagram for anyone familiar with my writing. Its a diagram I’ve been using to explain where my work fits into the innovation development process since I first saw it on Luke Wroblewski’s blog back in 2006. However, I’ve just been struck forcibly by the realization that there’s a very important piece […]

Posted in Design, Emerging Markets, Innovation Planning, Perspective | Also tagged , , , , , , , , , | Comments closed

Thinking like a user centered designer about brand management

Design is fundamentally a value system, a set of principles, that is then manifested in tangible form. Conventionally, this has been known as setting the design criteria. However, rather than specification guidelines, as used in engineering, if one were to change metrics and numbers into values or emotional responses, one could, in fact, create a […]

Posted in Business, Design, Frameworks, Innovation Planning, Marketing, Perspective, Strategy, UCSD | Also tagged , , | Leave a comment

Reflections on design thinking for government: empowering policy makers and stakeholders

Yesterday I came across a post on The World Bank’s blog, “Design Thinking for Government Services: What happens when the past limits our vision of the future?” Given that I’m in the process of writing a report on the role that human centered design can play in government, that too for a developed nation, I’d […]

Posted in Analysis, Assumption filter, Design, Frameworks, Innovation Planning, Perspective, Platforms, Process, Projects and Reports, Strategy, Systems, UCSD, User research | Also tagged , , , , , , | 3 Responses

User centered design thinking: An approach to problem identification

What is user centered design thinking? Lets break this phrase down, first into two parts of two words each, user centered = being user centered means that your frame of reference for creating a system, a product or business model is always the potential or intended ‘user’. Immersion in the user’s environment, also known as […]

Posted in Design, Frameworks, Innovation Planning, Perspective, Process, Systems, UCSD | Tagged | 2 Responses

Mapping the path to prototyping an adaptable user centered design process

We’ve all seen the classic User Centered Design (UCD) process diagrams, mostly linear, that attempt to communicate the steps yet unable to capture the iterative nature of the activity simply due to the limitations on how many circular arrows one can add without losing clarity. When I first began exploring the process deeply for application […]

Posted in Assumption filter, Design, Flexibility, Innovation Planning, Perspective, Process, Research, Systems, UCSD, User research | Also tagged , , , , , | 1 Response

Prioritizing whom you put at the center of the strategy and why

The tacit mandate for companies interested in the BoP market is that your product or service must either fill an ‘unmet’ need (of which the poor have many), or provide a way for them to enhance their livelihood or quality of life. Why else would they divert their limited and hard-earned cash for your product […]

Posted in Assumption filter, Base of the Pyramid, Design, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, Projects and Reports, Strategy, Systems, UCSD, User research | Also tagged , | Leave a comment

Self centered design vs user centered design: Its good, but in what context?

I started this train of thought last night on Twitter with the title of this post, that arrogance did not make for good human centered designers if they thought they knew better than their end users and were not listening to them. Dirk Knemeyer encouraged me to write it all out in more than 140 […]

Posted in Assumption filter, Consumer Behaviour, Culture, Design, Innovation Planning, Mobile platform, Perspective, Strategy, Systems, Technology, Value | Also tagged | Leave a comment

Why is design important?

Design is first and foremost a philosophy, based on a system of values, which seeks to solve problems. What are we creating? Why and for whom? Are we correctly framing the problem to be solved? These are the questions to which the answers are then manifested tangibly in the form of a new product, service […]

Posted in About, Assumption filter, Consumer Behaviour, Culture, Design, Ecosystem, Emerging Markets, Frameworks, Innovation Planning, Perspective, Platforms, Process, Projects and Reports, Strategy, Systems, UCSD, User research, Value | Also tagged , , , , , | 1 Response

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