Tag Archives: design strategy

New Market Analysis: It all boils down to Interpretation

By Niti Bhan | Published: September 13, 2014

This isn’t a new diagram for anyone familiar with my writing. Its a diagram I’ve been using to explain where my work fits into the innovation development process since I first saw it on Luke Wroblewski’s blog back in 2006. However, I’ve just been struck forcibly by the realization that there’s a very important piece […]

Posted in Design, Emerging Markets, Innovation Planning, Perspective | Also tagged design, design planning, design process, design thinking, exploratory user research, human centered, insights, methodology, user research, ux | Comments closed

Systems thinking and the mobile platform for economic impact and wealth creation

By Niti Bhan | Published: March 20, 2013

I have been meaning to write this post for quite some time now, percolating as it has in the back of my mind but it was Mark Kaigwa who finally spurred this writing. This is not all about MPesa, though it will take a look at some of the issues why its runaway success in […]

Posted in Africa, Airtime, Alternative currency, Analysis, Assumption filter, Banking, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Design, Ecosystem, Emerging Markets, Informal & Flexible, Innovation Planning, Kenya, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, Systems, Technology, UCSD, Value | Also tagged actionable insights, concept design, ecosystems, financial inclusion, m-pesa, service design, systems design | 1 Response

Phase zero

By Niti Bhan | Published: February 4, 2013

This post was written by niti bhan and rss originates from www.nitibhan.com

Posted in Frameworks, Innovation Planning, Perspective, Process, UCSD | Also tagged design planning, human centered design, methods | Leave a comment

Design for the next billion 2012: What’s missing?

By Niti Bhan | Published: May 24, 2012

An upcoming project’s requirements led to the realization that there is a huge gap in design for the next billion (and more). The subsequent domino effect has left a lack in tools, methods, frameworks and thus, disciplines themselves, from the perspective of addressing the challenge of serving the bottom of the pyramid (BoP) population segment. […]

Posted in Analysis, Base of the Pyramid, Ecosystem, Frameworks, Informal & Flexible, Innovation Planning, Marketing, Perspective, Platforms, Process, Strategy, Systems, UCSD, User research | Also tagged African Consumer Market, consumer relationships, cyberspace, design methods, design thinking, internet, market analysis, next billion, ui, ux | Leave a comment