Tag Archives: design process

Learning to think about the process instead of the outcome

As a practitioner of long standing, I have been accustomed to emphasizing the focus of my analysis and synthesis on the content generated by my application of the design methods and process rather than on the process and tools themselves beyond the adaptation to better fit for purpose in relatively more complex and challenging contexts […]

Posted in Perspective | Also tagged | Leave a comment

New Market Analysis: It all boils down to Interpretation

This isn’t a new diagram for anyone familiar with my writing. Its a diagram I’ve been using to explain where my work fits into the innovation development process since I first saw it on Luke Wroblewski’s blog back in 2006. However, I’ve just been struck forcibly by the realization that there’s a very important piece […]

Posted in Design, Emerging Markets, Innovation Planning, Perspective | Also tagged , , , , , , , , , | Comments closed

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