Tag Archives: design for the bottom of the pyramid

Samsung took its commitment to the African market very seriously

This article in the Financial Times caught my attention first for it’s mention of Samsung’s seemingly innovative adaptation to the harsh operating environment prevalent across the African continent. It reminded me of the very first exploratory user research programme I had been part of, for Samsung, back in early 2008. That was a seminal trip […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, Consumer Behaviour, Design, Emerging Markets, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, rural, South Africa, Sub Saharan Africa, Technology, User research, Value | Also tagged , , , , | Leave a comment