Tag Archives: design for emerging markets

Will the global trade war lead to more sustainable (and local) consumer products?

In a study titled “Competing In the Age of Multi-Localism”, ATKearney said mounting trade tariffs and other pressures have upended the global strategy – think mass-market production and achieving economies of scale – that has been a business hallmark since the early 1990s. “It’s no longer a viable strategy for many companies,” the study said. […]

Posted in Business Models, China, Consumer Behaviour, Design, Distribution, Ecosystem, Emerging Markets, global, India, Innovation Planning, Marketing, Perspective, Platforms, Produits de grande consommation (FMCG), Strategy | Tagged | Leave a comment

Is Your Product Ready for Africa? Why Kigali’s “Smart” Project Faces an Unforeseen Challenge

However, KTRN boss agreed that they share responsibility since they never conducted a profound market research to determine whether the gadgets are compatible with African weather. “We sincerely didn’t realize that the weather would affect the gadgets”~ Public Buses Wi-fi: Harsh Weather, Incompatible Gadgets Interrupt Kigali’s ‘Smart’ Project, KT Press, 16th October 2017 This isn’t […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Design, East African Community, Emerging Markets, Innovation Planning, Marchés africains, Perspective, Research, Risk, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , , , , , | Leave a comment

Roadmap for reverse innovation – how to leverage context for disruption

Vijay Govindarajan and Amos Winter have an interesting article in the July/August issue of Harvard Business Review. They identify the barriers to successfully integrating reverse innovation from emerging markets into the product pipeline for mainstream consumer culture. Their key paragraph echoes the issues of people, pesa and place I’d written about earlier: Our research suggests […]

Posted in African Consumer Market, Analysis, Assumption filter, Business, Business Models, China, Consumer Behaviour, Ecosystem, Emerging Markets, Frameworks, global, India, Innovation Planning, Literature review, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, Systems, Technology, UCSD, User research, Value | Also tagged , , | Leave a comment