Tag Archives: design ethnography

Frame Insights: Going back to first principles in the Innovation Planning Process

After conducting research, we need to bring structure to what has been found and learned. We sort, cluster, and organize the data gathered and begin to find important patterns. We analyze contextual data and view patterns that point to untapped market opportunities or niches. Finding insights and patterns that repeatedly emerge from multiple analyses of […]

Posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, Income, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Research, Rural Economy, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , , , , , | Leave a comment

Borderland Biashara: Mapping the Cross Border, National and Regional Trade in the East African Informal Economy

And, we’re back! With apologies for the long delay in posting on the blog, we’d been busy wrapping up our groundbreaking design research for development programming project for Trade Mark East Africa this past month or so. As you can imagine, the last few weeks of any project suck all the bandwidth out and leave […]

Posted in Africa, Analysis, Base of the Pyramid, Business Models, Cashless transactions, Design, Economy, Ecosystem, Frameworks, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Kenya, Literature review, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Process, Projects and Reports, Research, Retail in Africa, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , , , , , , , , , , , , , | Leave a comment

Pasteur’s Quadrant and Ethics: Research framing among lower income and rural people

When I forget myself, I come back to this photograph to remind me of whom I really work for and why. His name was never asked because he was much older, and thus respected. One could only call him aap (thou). He was my first interviewee for The Prepaid Economy project, more than 6 years […]

Posted in Perspective, Prepaid Economy & Informal Sector, Research, Rural Economy | Also tagged , , , , , , , | Leave a comment

Human centered design for financial inclusion: Lessons from fieldwork in rural India, The Phillipines and Kenya

Introduction Financial inclusion has become mainstream thinking in economic development. The vast majority of the unbanked live in the developing world, and a significant proportion of this population are rural residents. One can easily surmise, without recourse to statistics, that the bulk of the target audience for institutions seeking to offer them affordable and accessible […]

Posted in Africa, Airtime, Analysis, ASEAN, Base of the Pyramid, Business Models, Cashless transactions, Consumer Behaviour, Ecosystem, Informal & Flexible, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Research, Rural Economy, Savings, UCSD, User research | Also tagged , , , , , | Leave a comment

Exploratory User Research in the Rural Economy

When I first began developing the attributes by which to select representative user profiles for the original fieldwork to begin understanding the “prepaid economy”, that is, household financial management in rural India, The Philippines and Malawi, it was based on people’s ability to plan and budget. One can plan best when one is certain of […]

Posted in Base of the Pyramid, Business Models, Design, Economy, Expenses, Flexibility, Frameworks, global, Income, India, Informal & Flexible, Kenya, Philipines, Research, rural, User research | Also tagged , , , , , , , , , | Leave a comment