Tag Archives: cooking fuel

Household energy consumption behavioural study in East Africa: Cooking (Part 2 of 3)

The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This 2nd part will focus on fuel usage and consumption […]

Posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Culture, Design, Expenses, Frugality, Indigenous & Traditional, Informal & Flexible, jua kali, Kenya, Mama Biashara, Marchés africains, Marketing, Perspective, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), rural, Rural Economy, Scarcity, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , , , , , | 1 Response

Is there a tipping point price for low income customer behavioural change?

When the price of the LPG cylinders dropped significantly earlier this year, it was noticed that increasing numbers of urban lower income customers were purchasing the entry level size of 6kg – seen displayed along the top of the display unit above. “A good number of my customers come from the slum,” said Kinuthia on […]

Posted in African Consumer Market, Base of the Pyramid, Business Models, Consumer Behaviour, Emerging Markets, Frugality, Kenya, Perspective, Prepaid Economy & Informal Sector, urban, User research | Also tagged , , , , , | Leave a comment